2024 Q3 Market Insights Powersports
POWERSPORTS MARKET INDUSTRY OVERVIEW
The Sportbike segment remains the standout in the Powersports marketplace, with values in the current period comparable to 2022 and not showing seasonal downward movement.
Other segments reflect the realities of higher inventories and reduced customer demand. Looking at motorcycles, values for the most recent 10 model years of cruisers averaged 3.5%lower in the September-October period compared to July-August and 6.1% lower year-over-year. Sportbikes averaged 0.5% higher in September-October compared to July-August, and 5.4% higher year-over-year. In the side-by-side segment, the utility segment averaged 3.6% lower in September-October compared to July-August, and 4.9% lower year-over-year.
The sport segment averaged 3.3% lower in September-October compared to July-August, and 4.7% lower year-over-year. Dealer feedback is not overly positive as the industry continues to contend with sluggish demand and increased inventories. We do not forecast notably changed conditions through the winter months.
