2024 Q2 Market Insights Powersports

POWERSPORTS MARKET INDUSTRY OVERVIEW
   

Dealer sentiment is not overly positive, but selling prices for most segments were stable going into summer. Sportbikes had a particularly strong start to peak season.

In the motorcycle segment, values for the most recent 10 model years of cruisers averaged 0.6% lower in the May-June period compared to March-April, and 9.4% lower in the first half of 2024 compared to 2023. Sportbikes averaged 4.0% higher in May-June compared to March-April, and 3.2% lower year-over-year. In the side-by-side segment, the utility segment averaged 0.2% higher in May-June compared to March-April, and 9.5% lower year-over-year. The sport segment averaged 0.6% lower in May-June compared to March-April, and 8.8% lower year-over-year.

Outside of the sportbike segment, motorcycle and side-by-side selling prices continue to reflect more difficult finance, inventory, and equity conditions. We will continue to make value adjustments as needed in response to this downward pressure.