2020 Q1 RVs Market Report
Industry Overview
RV Market Update
Obviously, dealership closures and stay-at-home orders turned business on its head in March and will continue to do so in the 2nd quarter. As we continue to assess the fallout, we can track how the RV industry was doing before and in the early stages of the shutdown.
Many segments saw pricing increase from January-February to March-April, suggesting demand was strong immediately before the virus upturned the economy. Fifth wheel trailers were the standout, with pricing averaging a whopping 13.9% higher in the first quarter of 2020 compared to the same period of 2019. Standard hitch units also outperformed 2019, averaging 2.7% higher pricing. Class A and C motorhomes did not outperform last year, but values were trending upward prior to the shutdowns. The camper segment was on par with last year.
It goes without saying that the 2nd quarter will be rough. Dealerships will eventually reopen and customers will return to the market once stay-at-home orders are loosened. Unfortunately, this will coincide with the seasonal slowdown in the fall. Also, it is very likely that some of the jobs lost in March and the 2nd quarter will not come back once the country opens back up 100% later this year. We don’t have an estimate of these permanent losses. That figure will be a key indicator of what degree of recovery to expect.
Travel Trailer Values
Used Retail Value by Category - Values for the Last 10 Model Years
Standard Hitch
Fifth Wheel
Motorhome Values
Used Retail Value by Category - Values for the Last 10 Model Years
Class A
Class C
Camping Trailer & Truck Camper Values
Used Retail Value by Category - Values for the Last 10 Model Years
Camping Trailer
Truck Camper
Travel Trailer Values vs. Traffic
Used Retail Value and Traffic Views by Category
Standard Hitch
Fifth Wheel
Motorhome Values vs. Traffic
Used Retail Value and Traffic Views by Category
Class A
Class C
Camping Trailer & Truck Camper Values vs. Traffic
Used Retail Value and Traffic Views by Category
Camping Trailer
Truck Camper
RV Categories
Category Views Among Consumers, Dealers, and Finance & Insurance Institutions in 2020 Q1
Travel Trailer Brands
NADAguides.com Top Researched Brands in 2020 Q1
Standard Hitch Brands
Fifth Wheel Brands
Motorhome Brands
NADAguides.com Top Researched Brands in 2020 Q1
Class A Brands
Class C Brands
Camping Trailer & Truck Camper Brands
NADAguides.com Top Researched Brands in 2020 Q1
Camping Trailer Brands
Truck Camper Brands
Model Years
NADAguides.com Top Researched Model Years by Category
Standard Hitch Travel Trailer
Class A Motorhome
Web Traffic by State
NADAguides.com Traffic by State in 2020 Q1
Travel Trailers
| > 80,000 | |
| 40,000 - 80,000 | |
| 15,000 - 39,999 | |
| < 15,000 |
Class C Motorhomes
| > 25,000 | |
| 15,000 - 25,000 | |
| 5,000 - 14,999 | |
| < 5,000 |
Fuel Price Data
Regular Grade Gasoline Prices vs. Consumer Traffic by Category
Travel Trailer / Fifth Wheel
Motorhomes
Economic Data
Unemployment & Labor Participation Rate (Seasonally Adjusted)
J.D. Power / NADAguides
Disclaimer
NADAguides, a division of J.D. Power, makes no representations about future performance or results based on the data and the contents available in this report (“Market Insights”). Market Insights is provided for informational purposes only and is provided AS IS without warranty or guarantee of any kind. By accessing Market Insights via email or the NADAguides website, you agree not to reprint, reproduce, or distribute Market Insights without the express written permission of NADAguides.
About NADAguides.com
NADAguides.com, the largest publisher of the most market-reflective vehicle pricing and information available for new and used cars, classic cars, motorcycles, boats, RVs and manufactured homes, offers in-depth shopping and research tools including a broad range of data, products and service and informational articles as well as tips and advice. NADAguides.com also produces electronic products, mobile applications, raw data, web services, web-syndicated products and print guidebooks. NADAguides.com is operated by NADAguides, a division of J.D. Power.
