2020 Q2 Marine Market Report
Industry Overview
Marine Market Update
All segments of the Marine industry were strong in the May-June period. People were eager to get back out on the water, whether with close friends and family or solo.
Boats in all price ranges had a nice May June seasonal rebound. Year-over-year, outboards were up 3.8%, stern drives were up 3.9%, and inboards were up a very healthy 8.8%. Personal watercraft were up 4.3% year over year.
With dealership operations getting back to normal and demand healthy, the summer months look better than predicted. The economy has major challenges to work through, and we’re somewhat concerned about conditions in the fall. However, if layoffs in the mid high income segments remain under control in the 3rd quarter, the Marine industry will be well positioned to benefit from changes in recreational habits.
Power Boat Values
Average Retail Value by Category - Values for the Last 10 Model Years
Outboard Boats
Stern Drive Boats
Marine Values
Average Retail Value by Category - Values for the Last 10 Model Years
Inboard Boats
Personal Watercraft
Power Boat Values vs. Traffic
Average Retail Value and Traffic Views by Category
Outboard Boats
Stern Drive Boats
Marine Values vs. Traffic
Average Retail Value and Traffic Views by Category
Inboard Boats
Personal Watercraft
Marine Categories
Category Views Among Consumers, Dealers, and Finance & Insurance Institutions in 2020 Q1-Q2
Power Boat Brands
Top Researched Brands in 2020 Q1-Q2
Outboard Brands
Stern Drive Brands
Marine Brands
NADAguides.com Top Researched Brands in 2020 Q1-Q2
Inboard Brands
Personal Watercraft Brands
Model Years
NADAguides.com Top Researched Model Years by Category
Outboard Boats
Pontoon Boats
Web Traffic by State
NADAguides.com Traffic by State in 2020 Q1-Q2
Outboard Boats
| > 300,000 | |
| 150,000 - 300,000 | |
| 60,000 - 149,999 | |
| < 60,000 |
Pontoon Boats
| > 30,000 | |
| 25,000 - 30,000 | |
| 10,000 - 24,999 | |
| < 10,000 |
Fuel Price Data
Regular Grade Gasoline Prices vs. Consumer Traffic by Category
Economic Data
Unemployment & Labor Participation Rate (Seasonally Adjusted)
J.D. Power / NADAguides
Disclaimer
NADAguides, a division of J.D. Power, makes no representations about future performance or results based on the data and the contents available in this report (“Market Insights”). Market Insights is provided for informational purposes only and is provided AS IS without warranty or guarantee of any kind. By accessing Market Insights via email or the NADAguides website, you agree not to reprint, reproduce, or distribute Market Insights without the express written permission of NADAguides.
About NADAguides.com
NADAguides.com, the largest publisher of the most market-reflective vehicle pricing and information available for new and used cars, classic cars, motorcycles, boats, RVs and manufactured homes, offers in-depth shopping and research tools including a broad range of data, products and service and informational articles as well as tips and advice. NADAguides.com also produces electronic products, mobile applications, raw data, web services, web-syndicated products and print guidebooks. NADAguides.com is operated by NADAguides, a division of J.D. Power.
