2020 Q1 Powersports Market Report
Industry Overview
Powersports Market Update
Obviously, dealership closures and stay at home orders turned business on its head in March and will continue to do so in the 2 nd quarter. As we continue to assess the fallout, we can track how the Powersport industry was doing before and in the early stages of the shutdown.
All segments of the industry showed a typical decline in the first quarter, with cruisers depreciating more than usual. In the motorcycle segment, sportbikes were strong, returning average pricing higher than the previous two years. Cruisers showed some weakness, starting out the year in a good position but then losing 4% of their value on average from January February to March April.
Side by sides brought relatively healthy pricing in the first quarter, with the sport segment outperforming the first quarter of 2019 by 2.4% on average. The utility segment started out 2020 behind the same period of 2019, but saw more moderate depreciation to end up similar in the March April edition of both years.
Powersport Values
Average Retail Value by Category - Values for the Last 10 Model Years
Cruisers
Sportbikes
Utility Side By Sides
Sport Side By Sides
Powersport Values vs. Traffic
Average Retail Value and Traffic Views by Category
Cruisers
Sportbikes
Utility Side By Sides
Sport Side By Sides
Powersport Categories
Category Views Among Consumers, Dealers, and Finance & Insurance Institutions in 2020 Q1
Motorcycle Brands
NADAguides.com Top Researched Brands in 2020 Q1
Cruiser Brands
Touring Brands
Sportbike Brands
Off-Highway Brands
Off-Road Vehicle Brands
NADAguides.com Top Researched Brands in 2020 Q1
All-terrain Vehicle Brands
Side By Side Brands
Model Years
NADAguides.com Top Researched Model Years by Category
Sportbikes
Utility Side By Sides
Web Traffic by State
NADAguides.com Traffic by State in 2020 Q1
Motorcycles
| > 30,000 | |
| 20,000 - 30,000 | |
| 10,000 - 19,999 | |
| < 10,000 |
Side By Sides
| > 9,000 | |
| 4,000 - 9,000 | |
| 2,500 - 3,999 | |
| < 2,500 |
Fuel Price Data
Regular Grade Gasoline Prices vs. Consumer Traffic by Category
Motorcycles
Side By Sides
Economic Data
Unemployment & Labor Participation Rate (Seasonally Adjusted)
J.D. Power / NADAguides
Disclaimer
NADAguides, a division of J.D. Power, makes no representations about future performance or results based on the data and the contents available in this report (“Market Insights”). Market Insights is provided for informational purposes only and is provided AS IS without warranty or guarantee of any kind. By accessing Market Insights via email or the NADAguides website, you agree not to reprint, reproduce, or distribute Market Insights without the express written permission of NADAguides.
About NADAguides.com
NADAguides.com, the largest publisher of the most market-reflective vehicle pricing and information available for new and used cars, classic cars, motorcycles, boats, RVs and manufactured homes, offers in-depth shopping and research tools including a broad range of data, products and service and informational articles as well as tips and advice. NADAguides.com also produces electronic products, mobile applications, raw data, web services, web-syndicated products and print guidebooks. NADAguides.com is operated by NADAguides, a division of J.D. Power.
