2021 Q1 Powersports Market Report

Powersports Market Industry Overview

The powersports industry is red-hot. Customers want to get out on the roads and trails as weather warms up and discretionary income stays positive. Shortages of just about every product industry-wide are pushing values for used motorcycles and side-by-sides to historically high levels. In the motorcycle segment, the most recent 10 model years of cruiser values are averaging 10.9% higher than Q1 2020. Sportbikesare running 12.4% ahead.

Side-by-sides are performing even better, with utility models bringing 24.5% more money year-over-year, and sport models running 16.1% higher.

Recent employment and consumer spending data has been encouraging, and forecasts point to continued strong conditions for at least another few months. Meanwhile, parts shortages and production issues will remain a factor. It’s a seller’s market for any dealer lucky enough to have inventory.