BRAND RESOURCES
Access the J.D. Power brands guidelines and logo files. Use code JDPbrand to access.
For over half a century J.D. Power data has been trusted by customers to provide insights into the marketplace that help them, and their businesses succeed.
As we expand and evolve our offering, you may notice some changes. We have updated our guidebook’s name from NADA Used Car Guide to J.D. Power and redesigned its cover and our online products. But, rest assured, that’s all that is changing – we will continue to serve you with the same trusted values delivered to you as they are today so your business can remain strong and steady into the future.
This page provides the J.D. Power logo files with which to replace the existing NADA Used Car Guide or NADA Guides logos within your platform and communication assets. We have also included language in a one-sheet that you can use to introduce and explain the change to your customers.
Call (800) 544-6232 or email valuation.support@jdpa.com if you have any questions or need further assistance.
J.D. Power Brand Guidelines and Logo Files
We appreciate your help in enabling us to achieve an integrated, consistent, visual language wherever the J.D. Power brand is experienced by business and consumer audiences. Below you will find our guidelines for using our brand. Use code JDPbrand to access.
Download Brand Usage Guidelines
History
In 2015, J.D. Power brought together its industry-leading new car retail intelligence capabilities with the industry’s most trusted source for used-vehicle valuations through its acquisition of NADA’s Used Car Guide division. In 2018, the company further expanded its valuations offering through the acquisition of National Appraisal Guides and NADAGuides.com, adding motorcycles, RVs, classic cars, boats, and manufactured homes to create the most comprehensive and trusted source for vehicle valuations in the industry.
Today, J.D. Power is proud to continue to offer these same trusted values. The company is a leader in providing vehicle valuations data and information to both the consumer and commercial markets, and counts among its customers the nation's leading banks, credit unions, fleet and lease organizations, auto dealers, insurance companies and government agencies. J.D. Power delivers its accurate and reliable valuations and insights through a variety of products offered through online and mobile applications and our traditional printed guidebooks.
Whether you are looking to buy, sell, trade, manage or appraise a vehicle, J.D. Power is committed to giving you the level of knowledge and confidence you need by delivering the most comprehensive and accurate vehicle valuations in the business.
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